Enterprise strategy is set up to realize the goals and vision of the overall trajectory, guiding strategy of macro management category, it is instructive, global, a long-term, competitive and systematic, risk six main features.
A, guidance
Enterprise strategy of the enterprise defined the direction of management, prospect target and clear the enterprise the management policy and the guide to action, and to realize the goals of the plan development track and guiding measures and countermeasures, in the enterprise management activities of the function of the guidance of plays.
Second, global
The enterprise strategy based on the future, through to the international and national politics, economy, culture and industry, and other business environment of the thorough analysis, according to its own resources, stood in the system management height, the prospect of the development track of the enterprise, the overall planning.
Three, a long-term
"Today's effort is for tomorrow's harvest", "he lives unsafely, BiYouJinYou". Both the short-term interests, the enterprise strategic focus on long-term survival and long-term development thinking, established the prospect goal, and to realize the long-term goal of plotting the development track of the macro management measures, and countermeasures. Second, around the prospect target and enterprise strategy must go through a sustained, long-term struggle process, according to market changes except make necessary adjustment outside, formulate strategic usually can't just make change, with the long-term stability.
Four, competitive
Competition is a market economy unavoidable reality, it is also because of competition to just established "strategy" in the business management in the leading position. Facing the competition, the enterprise strategic need for internal and external environment analysis, clear of its own resources advantage, through the design suitable body management pattern, form characteristic management, the enhancement enterprise's competitive and fighting capacity, and promote enterprise long-term and healthy development.
Five, systematic
Based on long-term development, the enterprise strategy established prospect goal, and to set up around the long-term goal of the phase target every stage and realizing the goal of the business strategy to constitute a strategic goal of interlocking system. Also, according to the organization relationship, enterprise strategic need by decision-making strategy, institution strategy, functional departments strategy three levels constitute an. Decision-making strategy is the enterprise general guiding strategy, decided to enterprise management policy, investment, business direction and the long-term goal of strategic elements such as, is the core of strategy. The book explains the enterprise strategy decision-making is mainly strategy; Business unit strategy is the enterprise independent accounting business unit or relatively independent business unit, follow the decision-making strategy guiding ideology, through the competitive environment analysis, focusing on the market and product, to their own survival and development path of the long-term plan; Functional departments strategy is the enterprise the functional departments, follow the decision-making strategy guiding ideology, combined with the business unit strategy, focusing on division of labor cooperation, the department's long-term goal, resource allocation, and other strategic and support security system of overall planning, such as: strategic planning department and purchasing strategy, etc.
Six, risk
The enterprise to make any a decision there are risks, and strategic decision is no exception. Market research further, industry development trend prediction accuracy, established long-term goal of the objective, the strategic stage human, financial, material and resource allocation is proper, strategic form scientific choice, making strategy can guide enterprise health, rapid growth. Conversely, only by individual subjective judgment market, set goals too ideal or to the development of the industry trend prediction deviation, making strategy can produce management misleading, and even brings to the enterprise bankruptcy risk.
A, guidance
Enterprise strategy of the enterprise defined the direction of management, prospect target and clear the enterprise the management policy and the guide to action, and to realize the goals of the plan development track and guiding measures and countermeasures, in the enterprise management activities of the function of the guidance of plays.
Second, global
The enterprise strategy based on the future, through to the international and national politics, economy, culture and industry, and other business environment of the thorough analysis, according to its own resources, stood in the system management height, the prospect of the development track of the enterprise, the overall planning.
Three, a long-term
"Today's effort is for tomorrow's harvest", "he lives unsafely, BiYouJinYou". Both the short-term interests, the enterprise strategic focus on long-term survival and long-term development thinking, established the prospect goal, and to realize the long-term goal of plotting the development track of the macro management measures, and countermeasures. Second, around the prospect target and enterprise strategy must go through a sustained, long-term struggle process, according to market changes except make necessary adjustment outside, formulate strategic usually can't just make change, with the long-term stability.
Four, competitive
Competition is a market economy unavoidable reality, it is also because of competition to just established "strategy" in the business management in the leading position. Facing the competition, the enterprise strategic need for internal and external environment analysis, clear of its own resources advantage, through the design suitable body management pattern, form characteristic management, the enhancement enterprise's competitive and fighting capacity, and promote enterprise long-term and healthy development.
Five, systematic
Based on long-term development, the enterprise strategy established prospect goal, and to set up around the long-term goal of the phase target every stage and realizing the goal of the business strategy to constitute a strategic goal of interlocking system. Also, according to the organization relationship, enterprise strategic need by decision-making strategy, institution strategy, functional departments strategy three levels constitute an. Decision-making strategy is the enterprise general guiding strategy, decided to enterprise management policy, investment, business direction and the long-term goal of strategic elements such as, is the core of strategy. The book explains the enterprise strategy decision-making is mainly strategy; Business unit strategy is the enterprise independent accounting business unit or relatively independent business unit, follow the decision-making strategy guiding ideology, through the competitive environment analysis, focusing on the market and product, to their own survival and development path of the long-term plan; Functional departments strategy is the enterprise the functional departments, follow the decision-making strategy guiding ideology, combined with the business unit strategy, focusing on division of labor cooperation, the department's long-term goal, resource allocation, and other strategic and support security system of overall planning, such as: strategic planning department and purchasing strategy, etc.
Six, risk
The enterprise to make any a decision there are risks, and strategic decision is no exception. Market research further, industry development trend prediction accuracy, established long-term goal of the objective, the strategic stage human, financial, material and resource allocation is proper, strategic form scientific choice, making strategy can guide enterprise health, rapid growth. Conversely, only by individual subjective judgment market, set goals too ideal or to the development of the industry trend prediction deviation, making strategy can produce management misleading, and even brings to the enterprise bankruptcy risk.
