When profit become the business drivers,
all people including shareholders, senior management, senior managers and
employees, will soon become a selfish person. And in the business world, if you
take care only about their own schedules, only care about the interests of the
individual leadership, means that the only goal is to make money. Leader only
care about people, or only care about the results, the only take one. The
managers make the mistake of thinking that they can not focus on two aspects at
the same time.
The MBA management: when the leaders who
focus on the result oriented, while short-term success, will be routed to the
long-term development of the road, because ignored - one of the most important
factors. This kind of leader will not take into account the issue of employee
morale and job satisfaction, and only think about the result. This kind of
thinking is very short-sighted, unable to lead the enterprises to obtain
long-term development and success. And to achieve long-term success must have a
kind of "both" point of view, at the same time focus on the growth of
human development and performance. Within the enterprise, leaders know that to
be successful you must go to create a positive work environment to motivate
employees, to provide customers with better service, finally realizes the
profit increase.
Companies to be successful, of course,
there are a lot of ways. Adhere to the customer oriented, extraordinary market
strategy, enthusiastic staff, these are the influence factors. But one thing is
the enterprise must focus on, that's leadership, because it is the core of the
drives, and other factors. This is because the enterprise to obtain sustainable
development, must have loyal customer and enthusiasm of the staff at the same
time, in order to achieve long-term development opportunity. Enterprises need
to look at the current level of leadership, leadership post so as to decide
whether it should be established to attract and retain loyal customers, at the
same time attract, retain and motivate loyal employees.
There is a big knowledge to improve
leadership. In short, leaders need to focus on both aspects of the message: the
results and people. Within the enterprise, the leader not only to financial
performance to measure their success or failure, but also to measure human
factors, customers and employees. That is to say, to keep employee motivation,
build customer loyalty, the top issues such as revenue growth.
There is a model based on coach leadership
- promote two-way dialogue between leaders and employees, improve the
relationship between each other. Special emphasis on "partnerships,
obtains the performance", the open channels of communication between
manager and subordinates, thus improve the quality and frequency of the
dialogue with each other. Such leadership idea: leadership is not to employees
what to do, but what to do with employees. Make employees happy, take good care
for employees, the staff will have a good service for our customers. This
brings to the enterprise profit results.
Thus improve leadership is the key! And
leadership knowledge tells us, in fact, with a high level of leadership in play
its leadership in general do only four.
First, pay attention to the correct target
and vision
Generally speaking, the excellent
enterprise concerned about three final measure, rather than just one. In
addition to focus on enterprise profit levels of financial indicators, also
with the same values to pay attention to the customer and employee
satisfaction. In these companies, customer loyalty and employee commitment is
considered as important as profit index. Leaders know how to be successful, it
is necessary to create a positive work environment for employees, through staff
to achieve the high quality customer service, eventually bring financial
profit.
Second, be kind to customers, build a
stable relationship
It is very important to retain customers.
To retain customers, the enterprise should not only let customer satisfaction,
but also has a higher goal, let the customer free promotion for the enterprise.
When a customer to the enterprise products or services provided by the pretty
satisfied, will take the initiative to introduce to others. Can let the
customer to do so, we must always give them surprise, let them willing to carry
on the propaganda to other potential customers.
Third, treat employees, to create a
positive work environment
Employees' willingness to work, work
ability is not enough, will not be able to provide high quality service to the
customer. If the leader does not treat workers, how can expect them to treat
customers? Treat employees is the first step for them to set the right goals of
performance plan, let them know your goal responsibility, what is good behavior
standard. Then, leaders will give employees the proper guidance and support, to
help them achieve their goals.
Fourth, the use of appropriate leadership
Effective leaders understand the leadership
not to oneself as a starting point, staff and myself are equally important.
Such a leader can think about how to employees, and not for himself. Was so
right concept level of leaders who will take the initiative to go to the bottom
of the pyramid, become a subordinate cheerleader, supporters and encourage. Is
very important to stage, along with the development of the employees,
appropriate leadership matching was used to form.
