MBA management: under the guidance of
Internet giant pay treasure, a new financial revolution overwhelming force, its
speed and strength enough to get the original financiers stare tongue. Raised
one Internet financial innovation tide! Behind the craze is fraught with risk,
however, see the hidden in the depths of the secret, not superstitious,
distrust is each investor shall uphold attitude, after all, capital market has
its basic rules and rules.
If you want to select 2013 keywords, the
Internet financial. Under the guidance of Internet giant pay treasure, a new
financial revolution with force, its speed and strength enough to get the
original financiers stare tongue.
Alipay, launched in June to celestica fund
balance. Data show that, so far the balance treasure to open an account for
more than 16 million subscribers, monetary fund purchase more than 130 billion
yuan, is China's most common funds and monetary fund, just four months occupied
the monetary fund more than 10% of the share.
On October 28, baidu first are financial
products online, "hundreds of hair" in more than four hours, sales
has exceeded 1 billion yuan, participate in the purchase of more than 120000 subscribers,
the first founding member quota is full.
According to incomplete statistics, in
2011, there are about 50 national P2P platform, by the end of September this
year, the number has more than 500, the end of the year is expected to reach
800 ~ 1000; Net lending industry annual turnover of about 20 billion yuan last
year, and this year is expected to exceed 100 billion yuan. At the same time,
peace, traditional financial institutions such as China merchants also started
to P2P products.
Huge market appeal to the Internet to find
the next opportunity, from the portal site, electricity have flocked to the
third-party payment platform this is called "the Internet finance" in
the battlefield.
Can't deny that this is a great moment,
maybe a year will be loading history. On the Internet and mobile Internet
technology, financial disintermediation finally implemented gradually, the
traditional financial institutions is the change of the role of suppliers.
Can't deny that Internet financial the
incredible energy. Unprecedented low threshold, super flexibility, bringing a
large number of financial management of the layman to the market, create great
growth potential.
Also can't deny that in the Internet
financial problems began to emerge.
One is blind expansion, whether you have an
advantage, whether you have any customer accumulation, valiant various
websites, do portal and search, selling electrical appliances, to join the army
of Internet financial, selling products, make loans, yes, ran the horse again.
It is this reason that led to the Internet in the financial products of a
single homogeneous. Balance of treasure to success, 70% of Internet products
also brought a "treasure", every big alligator claim in the platform,
is looking for fund sales monetary fund together. In this process, the price
were a magic weapon to win?? XX times the current deposit income, risk-free,
subsidies income... The absence of regulation also difficult. As a new thing,
the central bank, the China banking regulatory commission, securities
regulatory commission, insurance regulatory commission, who is to regulate the
Internet finance, the current regulatory policy on Internet financial whether
effective?
In every field of technological change,
consumers are beneficiaries of Internet financial is no exception. Investment
in this matter and some exceptions, however, it is directly related to assets
and interests of investors. In looking at the same time, the Internet financial
meihao not superstitious, do not trust is our each investor shall uphold
attitude, after all, capital market has its basic rules and rules. Believe that
finance magazine announced the Internet financial 10 secret secret, can help
investors through the fog of the scenes.
1, the innovation "the packaging"
Internet financial product in its
operations there are a lot of people, such as flexible conversion, low
threshold, etc., but its essence is to put some money funds, financial funds in
packaging. In fact, a lot of Internet financial product innovation is a stunt,
investors must not be some propaganda "packaging" took the eye.
"Case"
"Every day take a look at the benefits
are quite happy." Ms zhu to balance treasure is engaged in the work of
advertising with this kind of experience. The daily earnings will not many, but
she's feeling is also a small happiness, "is money idle is idle,
originally I often go shopping on taobao shopping, sometimes in the alipay will
save some money." Indeed, a not enough cash to buy financial products,
investment in Internet products, such as the balance Po than both parties on a
regular basis, and higher than the current yield. A lot of people like ms zhu
believes that such an excellent financial product innovation, vacancies on the
part of the market.
This not, Mr Xu recently retired at home
products also begin to pay close attention to the Internet. Bank, "he said
before the total advertising messages, say 5%, about 6% yield of wealth
management products, now look good like online buy higher yielding." But
let Mr Xu troubled institutions recently launched products pattern more
various, as his ordinary investors, how to select products on the Internet is
feeling very sore head. "Yields a released is very high, it is let me the
edition, also don't know what an unreliable?"
[analysis]
Today, the Internet financial are hot. A
wide variety of products appear constantly, for those who prefer low risk, low
threshold for ordinary investors, balance, current treasure, treasure easy
FuBao and wealth management products such as "mad" once pushed all is
becoming a hot spot of concern, "tasting" is returned.
But in fact, as a marriage of the Internet
and the financial product, these seemingly fresh products, its essence is
investors mostly familiar funds. Electric business platform with the aid of
wealth management products to its clients with value-added services, such as
new T + 0, free bank transfer, etc., to improve their user experience, in order
to retain old customers and attract new users. And in terms of financial
product itself, and its digital properties is also very suitable for
development on the Internet. So we can see that both electricity and financial
institutions, all want to get more resources and opportunities in nowadays. So,
whether the direct channel of fund company, or third-party payment of fund
sales institutions, are actively promoting all kinds of similar products.
According to incomplete statistics, the existing on the market new products
dozens.
As a matter of fact, the traditional bank
also have many similar products, but the bank did not take the more easy to
understand, more simple and easy operation way for investors to come into
contact with such products, can actually make the mix in a large number of the
fixed term financial products.
【 commentary 】
It should be said that Internet financial
product innovation more embodied in the sales channels, liquidity, and
functional applications, rather than the product itself. Apart from these
external innovation, its internal returns and risk are similar with traditional
products. Several Internet, for example, is now more popular products mostly
just binding a few funds, belong to medium level in the monetary fund. Simply
choose not to choose to yield the best, can only say that a low threshold of
easy-to-use, fragmentary "lazy finance".
At the same time, this kind of product in
promoting tend to compare the principal security, benefits and demand deposits,
but in fact its security than deposits, still yields also often fluctuations.
Consequently, investors whether to choose a product, or to see their own
demand, income also attention to the performance, the hook fund must not be
some propaganda "packaging" took the eye, that blind make investment
choice.
2, low risk indicates no risk
No risk, high income?? It almost became the
Internet products "standard", but this is not standard way of
propaganda not only at the risk of offending, also easy to form misleading
investors. Therefore, investors is very necessary to understand the
"truth".
"Case"
Financial centres in the "baidu??
Financial" first product preheating link in Bavaria ",
"best" a stone up. In the early stage of the campaign,
"mad" is described as YiKuan annualized yield up to 8% of the products
without risk.
In fact, a little investment common sense
will immediately wonder.
First, "mad" is a cooperation
with huaxia fund monetary fund products, to monetary fund average income level,
8% annualized yield of real accident case, like the one in the whole investment
during the period of maintaining this level is a very difficult thing to do.
Second, the product has been described as
"risk-free", so, in the same market, if the risk-free interest rate
can reach 8%, it is difficult to imagine how risky product yield could reach
levels? !
From a regulatory perspective, the
"best" cooperation of monetary fund product is not classified as
"risk-free" products, also can't promise to investors a return.
Unlike bank financial products, the expected rate of return on the formulation
of a violation of the fund products related regulatory requirements. Thus, even
though the "mad" in a short time, quickly attracted a large number of
eyeballs, but the illegal product propaganda way immediately aroused the
concern of the CSRC. Then, "mad" quickly withdrew early propaganda,
also did not appear in product officially start the "risk-free",
"8% annualized yield" publicity.
[analysis]
Launched on the market at present the
number of Internet financial product, but on the whole, the type is relatively
single, mainly focus on the money market fund and fund of short-term financing.
In risk attributes, currency funds and
short-term financing funds belong to a lower risk of varieties, the main investment
scope includes cash, time deposits, certificates, bond, bond repurchase, bill,
etc. One aspect, are unlikely to cause loss of the principal to investors; , on
the other hand, can bring certain benefits for investors, but the specific
income depends on the income level of money market.
For investors, as well as on monetary
funds, financial funds the income risk characteristics of cognition, will
realize that the benefits of product depends on the market environment, is not
without risk. No matter in my country or in the developed world, money funds
have seen net worth of less than 1. When the amortized cost method to estimate
the value of the monetary fund and the representative of the fair value of
shadow price deviation is too big, money funds have certain risks.
Subject to 3, product revenue
Current deposit of 20 times earnings! In a
lot of Internet financial product propaganda, can see a similar idea. But
investors so easily and ignore the these products is subject to income, yields
are floating with the market changes.
"Case"
Internet financial product "fire"
lit up a lot of new investment enthusiasm, small even is one of them.
Especially "income up to XX times demand deposits", let him find
particularly attractive. Small work time is not long, income is not high, a
little savings are also stay in the current accounts, one is ready to pay the
rent, but also credit card debt; Second, don't have much money, not enough on
the threshold of the wealth management products.
Investment and flexible, high yield, low
threshold, the financial management of the "treasure" just meet the
needs of small even. He also used his current account 20000 yuan to buy a
Internet products. Observe account of equity has become a small change even a
pleasure.
Small even, however, soon found that the
benefits of financial product does not have been as high as I thought, at the
same time, income is not stable, sometimes high sometimes low.
[analysis]
The Internet to build up a new financing
platform, but investors need to clarify is that what is their own investment
products, benefits and how to determine.
Like many Internet financial product is the
essence of "link" with the money market funds, including daily, the
"balance" pay treasure fund net "current",
"profit" of finance, the lu "cash" and so on, investors to
buy the product, is subscribed to a money market fund. Such as
"balance" and the celestica fund, investors are actually bought
celestica ZengLi treasure money funds; "Current" adopted A
one-to-many model, investors can choose the south ZengLi currency cash, A safe
cash rich, money, A treasure of A and the Great Wall is A of money and other
monetary fund products; Customers into "profit treasure" the funds is
to purchase peng hua monetary fund; The lu "cash", behind it is
fortis haitong monetary fund. As a result, the yield of the products accurately
speaking, refers to the monetary fund of the 7th annual yield. On October 25,
"balance" the 7th annual return of 4.8110%, is the current deposit
interest rate 13.74 times (0.35%). Yield but 7 years is a float value, released
a day number according to the level is different, with the current deposit
interest rate of the so-called multiple relationship is not set in stone. As in
the money market fund supply shortage, higher yields; On the other hand, the
market average yields will fall. Besides, money market funds yields are also
closely related to fund strategy, duration, etc.
[on] in fact, the 7th annual yield is not
reflect the best indicator of the financial product benefits. Reason is
represented by the 7th annual yields are fund earnings information over the
past seven days, does not mean that future earnings level, also can not
completely represent information disclosure the yields of the day. This is an
average, if one day in the past 7 days earnings or high and low, the impact on
the average will be very big.
Investors can focus on monetary fund
"day copies units earnings". The meaning of this indicator is:
monetary fund daily operation income share equally to each 1 unit, and then on
the basis of 10000 calculation results of net income. This is the calculation
basis investors in accordance with daily plan breath.
Therefore, a "low risk" and
"risk free" are two different concepts. We can introduce bank
financial products for low-risk product made three division?? Break-even
fixed-income products, break-even revenue floating type products and not
break-even yield floating type products, now the Internet platform to launch the
products should be belong to product of "no capital preservation, gains
the floating type".
【 commentary 】
The safety of Internet banking account, and
investors need to pay close attention to the problem. In addition to enjoy the
convenience of Internet banking security problem also nots allow to ignore??
Whether site have adequate security measures? Is there enough certification
means? Investors themselves when in use, also need to keep a good habit, if you
don't use public network to operate, not easy to tell their own password to
others, using complex certification means, and so on.
4, cobble high-yield subsidies to return
On the Internet platform, some products can
provide higher yields, the reason is that the particularity of its revenue
structure?? Regular income gains + subsidies. This way, both attracted
investors, and avoid the regulation. But for subsidies income, can only use a
particular way can be obtained.
"Case"
Xiao hu is Internet financial management
talent, the most good at is selected on the various financing platform. This
time, he has a strong interest in financial insurance products sold on the
Internet. Hu said that the advantage of financial insurance products, one is
the choice of products, like financing channels in taobao, has attracted many
insurance companies, products are more abundant; Second, with investment and
guarantee two functions, during the investment also can provide a certain
amount of security; The third point is the most important, that is, the yield
significantly higher than that of "inferior".
Like xiao hu's recommended a once popular
finance insurance, investment period is one year, the expected yield up to
6.4%.
[analysis]
However, if we carefully study the yields
higher financial insurance, you will find the actual benefits and most people
expected have big differences.
As a universal insurance products,
insurance company gives the expected annual yield up to 5.2%; On this basis,
the investment of every 1000 yuan can get 1200 sets. Need to mark, set points
are integral services, provided by the alipay has the cash value, 100 set
points treasure deductible 1 yuan. This is equivalent to $1000 per investment
gain, a set of points is equivalent to 12 yuan purchasing power conversion to
yield the equivalent of 1.2% of the return. Two yield accumulation, therefore,
in the realization of the expected annual yield under the premise of the
investment period is a year of product, the yield can reach 6.4%.
In a word, set points similar to treasure
each integral. Although the integral feedback included in the total revenue and
there is no problem, but it is different from traditional income form or,
investors it is necessary to distinguish and understand.
In addition, the financial insurance need
to add, in product sales, universal insurance can only guarantee the lowest
yield levels, about 2.5% (annual), the highest rate of return expected on
propaganda is the concept of a "expectations", the results appear
deviation also belongs to the normal situation.
【 commentary 】
The characteristics of the Internet,
provides products with new forms of income. In addition to the set points
treasure, like some fund sales website, charge according to the original rate
when the sales fund fund subscription and redemption fee, and then return in
the form of virtual currency investors, fee or monetary fund share for
investors.
In some financial products are released,
the vendor even with the method of income subsidies or leverage, yield more
than average, in order to attract investors.
Architecture takes root in the Internet
banking of the present, each hero took out a legendary weapons of China
