MBA management marketing: social media
marketing and promotion to bring the huge opportunity, because of its widely
spread, interactive and facilitate direct contact with consumers, so
appreciated. Still face many challenges in the process of social marketing,
however, so how to make use of limited resources to cope with challenges,
realize the greatest value? In this paper is about a few attention or focus in
the process of social marketing.
A, the reasonable distribution of marketing
power and adjustment to participate in the platform
Because many social platform marketing
input elements such as co., LTD., funds, personnel, to achieve the optimal
effect must be reasonable optimization deployment. Specifically, the marketing
value of different social media platforms are different, must according to the
marketing value size, return prospects or condition, target customer quantity
measure factors such as reasonable allocation of marketing resources.
Reasonable decided to participate in what platform, and constantly adjust the
structure of marketing resources, efforts to form a benign distribution, to
achieve maximum return on investment and influence. Furthermore, it is
necessary to the marketing value of platform will have to decide to participate
in the platform or focus, with the center of gravity targeted distribution of
power, to catch the target customers and potential value. Eventually making
marketing and promotion to reach broader target group, forming precision
marketing, better service for marketing, maximize marketing value and effect.
Second, the effective management and
publishing content
In order to get a better return on
investment, good content management is all the more necessary. In the process
of social marketing release characteristics in a wide range of rich content.
How to effectively manage and publish content, through the platform of the
content of the social marketing effect and platform promotion is a good clear
attaches great importance to the problem. Content, release time and frequency
are important content. For example, content distribution should be considered
consumer viewing conditions, whether can browse by consumers, can be based on
working hours, rest time, Internet peak time arrangement. Considering consumer
acceptance, clever arrangement marketing content and frequency, form style
diversification, improve quality, avoid causing consumers antipathy, so as to
avoid unfavorable to convey information and advertising. By reasonable and
efficient content management in order to improve the conversion rate.
Three, contact and develop customers, fully
implement the new old customer marketing scheme is given
On the one hand, social marketing, in
addition to promote your brand, important is to expand sales to increase sales.
Social media as a carrier of the contact customers, develop new customers an
important tool, in the process of social marketing to give full play to its
role to contact customers. By fully exploiting potential customers, and
constantly to acquire new customers, maximize formation of promotion. At the
same time should pay attention to the old customer maintenance, improve
customer retention. During the process of social marketing, strive to develop
its high interactivity and transmissibility characteristics, use and the
formation of word of mouth marketing, enhance user liking to the brand and the
brand loyalty, strengthen brand user stickiness and loyalty and makes the
social marketing to expand the market, strengthen communication with customers
and market feedback, the multiple effect of the brand image promotion.
Four, the reasonable measure social
marketing effect
Social marketing position and the results
need to strengthen the monitoring, clear related factors, such as financial
performance, brand image, the condition of return on investment, etc. In
addition to the need to set goals, such as the number of brands mentioned, fans
with the active situation, sales, etc., also need through relevant statistical
evaluation tool to measure the effect of feedback marketing. Reasonable
implementation of monitoring and guiding the future planning for marketing
activities, improve the quality of marketing and pertinence. At the same time
summarizes the erroneous zone and the insufficiency in time, strengthen social
marketing rationality.
Five, find out the breakthrough point, take
full advantage of related tools to promote marketing
Big data and the information explosion era,
large amount of information dissemination widely. For many information,
marketers should fully give play to the role of screening, can find the tipping
point, cause the marketing point of widespread, high efficient cutting. In the
process of social marketing, make full use of related techniques and tools,
reduce the workload and labor costs, form a highly efficient marketing. For
example, give play to the role of search engine and related social
applications, reduce the workload, focus on high quality marketing, better
promote the promotion. At the same time can make full use of related
activities, form new pickup ponints.
