1, ask not what consumers want, the goal of
an enterprise is to create that describe and express the needs of the consumers
need but don't. Close to the meaning of is another sentence: jobs we don't have
to go out for market research, we can for their production. He is good or bad
we are a group of people. As the value of the negative market research or
necessity. Need to be
1, ask not what consumers want, the goal of
an enterprise is to create that describe and express the needs of the consumers
need but don't.
Close to the meaning of is another
sentence: jobs we don't have to go out for market research, we can for their
production. He is good or bad we are a group of people. As the value of the
negative market research or necessity.
What need reminds is, in a
technology-driven industries demand (consumer electronics), innovators will
restore itself as consumers, with the feeling of consumers to check their own
innovation, this is the "intuitive innovation path" jobs, is
feasible.
But in some industries, such as food, daily
necessities and other products of the differences between internal innovation
category that if innovators only depend on their intuition, rather than as a target
population sample survey or experience to do the reference, it is possible to
sing too high or the pull.
One thing is important, whether it is
intuitive, alone or in the market survey for your reference, if innovators,
decision makers lost his judgment, or to the market research data as a crutch,
that are sure to fall.
2, the innovation is to put everything
together. Creative people only saw some contact, and then can always see the
connection between things, and integration of new things. This is the
innovation.
This is coming "casual
attitudes"! To be honest, this ability is a talent, not what people have.
3, how many research and development
innovation has nothing to do with you. When apple is working on Mac computer,
IBM has been put into research and development is our one hundred times. But it
depends on the talent, you have your leadership and your familiarity with,
rather than a question of money.
This is a bang!
4, understand what they want, this is the
first thing we need to clear. And use the right standard to judge whether the
public also want to get what they want, that is we should be good at doing.
Those who think that jobs in his personal
will force market misconceptions can end! Manufacturer in China, and is more
confident and know what they want; Less is no standards, no judgment to
determine whether to also want to get the product of the masses.
This is a warning product research and
development, "good at judging the public what they want," is not a
simple thing, especially not entrepreneurs blind confidence can solve things.
5, to design something perfectly, you must
first be familiar with it, really understand it. This requires a lot of
enthusiasm, it is necessary to repeatedly chew aftertaste, not huluntianzao.
But, in fact, most people do not take such a time.
I just want to repeat and hope the product
developers ask yourself: do you really spend time on your product? To the
extent of the day, night sleep soundly?
If the answer is no or not sure, you need
to know what to do.
6, my secret is to focus and simple. Simple
is much more difficult than complex, you must try to be clear, concise, make it
simple. Because once you do the simple, you can move the whole mountain.
Subtraction is much more difficult than
addition, because good things are reluctant to give up. Determine priorities,
then finally filtering left the idea of change is concise, clear, if you see
the final results of people couldn't help but "WOW" and you're done.
Otherwise, you have to follow is concise, clear, priority, the focus of the
last four dimensions to work on.
7, focus means that attaches great
importance to the things must be said, this is the idea of ordinary people, but
the focus is not this meaning. It means to say no to the existing a variety of
other good idea, focus, selective.
Jobs's simplicity and focus, it is two
sides, no successively.
Eight, everyone makes mistakes when
innovation. Once made a mistake, don't hesitate, you'd better hurry up to admit
mistakes, and to perfect your another innovation.
Be confident, but not domineering. Can
change people say, is necessarily a the "truth" in the first place,
rather than playing with balance, politics, face the same thing.
9, the difference between a leader and a
follower is that innovation.
Give boehner farce into an advertising
Slogan: with innovation, to lead.
10, we want to create a better product than
they. We care about is to create a better product.
Steve jobs said: with the increase of
experience, experience of growth, more and more, I believe that motivation is
of special significance. Known as the so-called "beginner's mind" of
zen, buddhist heart, first is to practice their own "from reading".
11, apple's staff are very good, but more
importantly, their perception of life with the same: the best reward to life is
the final product. Every participants looked forward to the product, or rather,
the product even more important than their own life.
Tune, five colours and five desires,
WuZiDengKe, sensual pleasure, I don't know who really have to experience it
again. In pursuit of these experiences for value or the people of the glory of
life, whether people are happier than indifferent life, and mine is different, is
not good.
But to beyond its own objective product -
an invention, a product, or any work, such as a speech - as the biggest pursuit
of life, must have been some big, some are bound to make. In the era of
business, the product is a hero, don't need a hero, great products also
destined to live longer than heroes.
